but never rest in the glory.
Meet Linda Cheung, our May 2024 zAssociate of the Month! It’s no coincidence that her parents named her after late 70’s Wonder Woman actress Lynda Carter, because since 2022 she’s truly been a superhero at the agency. As Director of Research, she’s responsible for laying the foundation of the strategy that spurs clever and sharp creative work for our clients.
Linda states, “One of my favorite aspects of being at Zimmerman is that the work we do is both fun and challenging, which keeps me engaged and excited to come in every day.” There’s no doubt that she loves challenging herself in all aspects of her life, as she’s currently learning how to play padel in her free time.
Congratulations to Linda and her contagious passion that inspires others to put forth their best efforts every day!
JetBlue is growing its footprint in Florida. So, they tapped into Zimmerman for a much needed local perspective. We created messaging we knew would resonate with South Floridians.
Using our hometown airport code, FLL, we created one-word headlines that evoked the emotional benefits of traveling on JetBlue. Along with a subhead that communicated the transactional benefit, we served up a healthy dose of brandtailing.
Chairman of the Board
Chief Financial Officer
Co-Chief Creative Officer
Chief People Officer
Chief Strategy Officer
SVP, Ad Operations & Business Solutions
Account Director
EVP, Managing Director
Chief Operating Officer
Accounting Manager
President - Client Services
Ad Operations Supervisor
SVP, Group Account Director
Co-Chief Creative Officer
VP, Marketing Analytics
SVP, Group Account Director
SVP, Group Account Director
Associate Director, HR and DE&I
Office Manager
Chief Innovation Officer
EVP, Director of Media Services
VP, Group Account Director
EVP, AutoNation
VP, Group Account Director
President
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STRATEGYWhere, how, when, and most importantly – why people buy. These market research insights come straight from the minds of our strategic planners. Artfully extricated by our research engine, The Red Light Project, this priceless knowledge fuels every Brandtailing® platform, and guides focus group methodologies, client planning meetings, and the fortunes of many of America’s best known companies.
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ANALYTICSThe one with the most data wins. Our Data Analytics Teams dive deep into industry trends, business data, consumer data, and marketing data. When they surface, they bring insights that are then combined and optimized with client data, sales, traffic, audience segmentation, and media performance. The end result is turning the data into a powerful tool, driving measurable results for our clients. Great data equals great outcomes.
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CREATIVEMessages that motivate. Images that resonate. Design that engages. Fresh creative wraps up all the research, data, and insights in a package that persuades. Could be a stamp-sized banner or an oversized billboard. Might be a :15 spot on streaming radio or a heartfelt thank-you message on a receipt – when ideas strike chords, needles get moved.
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MEDIACollaborating closely with our Strategy and Analytics teams, our Media experts utilize OMNI and Hyperlocal, Zimmerman’s proprietary best-in-class platforms, to leverage data for precise channel planning, addressable audience profiling and targeting analysis. Thus, we deliver the perfect balance of audience reach and frequency to maximize our clients’ investments.
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IMMERSIVE COMMERCEHarnessing the latest digital technology and our real-time programmatic buying platform, we’re leading the growth of Immersive Commerce, reshaping the online world from a retailer focused ecosystem to one that is consumer centric. Precise targeting and simplified checkouts mean drop-offs are down, conversions are up and so are profits. Consumers are in charge now. If you’re only pushing consumers to your site and not selling where they are in the moment, then you’re missing major revenue opportunities.
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RETAIL TECHNOLOGIESOur full-service technology team powers innovation for the agency and our clients by designing and building enterprise-level software solutions and consumer focused digital experiences that drive efficiencies and sales at scale. This keeps us moving at the speed of retail.
