Case Study - Mc Donalds
TASTE
VICTORY

It's time to decide your favorite Frozen flavor once and for all. That's why McDonald's and Coca Cola have teamed up with Zimmerman to bring their Frozen drinks to life.

We introduced flavor-inspired characters designed to compete for your tastebuds and become your chosen Frozen. The campaign launched in the summer of 2022, successfully promoting app downloads and more-than-doubling offer redemptions.

RASL DAZL

AN ICE QUEEN WITH NO CHILL

With ice in her veins and power that's out-of-this-world, RASL DAZL conjures blasts of frozen crystals that'll knock you out cold.

WILD CHERRY

A WILDCARD ON HIS
LAST STRAW

Absolute chaos ensues whenever WILD CHERRY is around. He'll hit you right in the sweet spot with his exploding cherry bombs.

LYMONADE

A BUBBLE BOT
READY TO POP OFF

LY-MON loves to shake things up whenever he bursts on the scene. He's built like a tank, but has an unexpectedly bubbly personality.

SAY FREEZE
Our interactive SnapChat lens not only shows RASL DAZL flying in to shoot an icy blast at your screen, it turns your head into a giant Frozen Fanta Blue Raspberry.