KAY JEWELERS.
EVERY KISS.
When it came to elevating America's #1 jewelry retailer, KAY Jewelers turned to Zimmerman to reimagine the iconic brand's role in modern-day love.
Through data-driven insights, a digital focus and innovative activations, we took KAY from saying "Every kiss begins with KAY" to owning #EveryKiss.
UNSTOPPABLE
LOVE STORIES
#EVERYKISS
EVERY KISS.
FOR ALL LOVE
Every Kiss is more than just a tagline — we saw it as a rallying cry. That's why we launched an #EveryKiss challenge for PRIDE month, transforming KAY's brand evolution into an online phenomenon.
With celebrity couples and influencers, user-focused digital experiences and a cohesive message, masses joined in celebrating their kiss, and every kiss… with KAY.
THE OFFICIAL
SPONSOR OF EVERY
NEW YEAR'S KISS.
"The most participated in hashtag challenge campaign in the existence of TikTok."
Strategic partnerships and a solid influencer program made it possible for #EveryKiss to flood the feeds of fans across the globe, resulting in one of the most viral TikTok social campaigns, ever.