You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded". You’ve spent time trying to breakdown ads, figuring out what drives people to purchase, and what makes them brand loyal. You’re passionate about marketing and advertising, risky in all the right ways, but keep a level head. You can quickly adapt to change, while maintaining composed. You love working with people, laughing, and having fun!

Responsibilities: 

• The Account Coordinator assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements
• Supports Supervisor and Account Executives on opening and tracking of all jobs directed to Traffic, Creative, Media, Broadcast and Social Media teams
• Leads and supports projects by managing timelines, processing job orders and working collaboratively to meet Client deliverables
• Assists in proofing and compiling materials for internal and Client meetings
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Manages all billing with the Client and internal accounting team
• Administrative support for booking travel and scheduling meetings
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance
• Participates in brainstorming sessions with Strategy & Creative teams

Qualifications:

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• College internship with exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• A strong sense of urgency and commitment to get the job done quickly and with high quality.
• Ability to manage multiple tasks while working independently
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

Overall Objective

The Account Director is responsible for overseeing a team of staff who manages the day-to-day administration of marketing and advertising initiatives for an assigned client. Taking a hands-on approach, they are instrumental in the development and implementation of new initiatives and assist in the development of marketing and advertising strategies.

Responsibilities

Client Relations:

• Monitor client business daily/weekly to ensure strategy & metrics are successful
• Develop strong relationships with senior level Client(s) responsible for development of advertising programs establishing regular communication to ensure expectations are met
• Anticipate Client needs, keeping the agency in the position of leading rather than following
• Counsel with senior level Client(s) on any potential changes
• Keep Agency management informed of status of Client relations, including personnel changes and issues pertaining to Agency performance
• Ensure that clients understand Agency procedures/systems. Obtain clear direction before Agency takes action
• Direct/coach account managers on merchandising marketing/advertising efforts in district meetings and in one-on-one store visits
• Ensure that store visits/phone calls are documented with written contact reports.

Marketing / Special Projects:

• Initiate and guide development of annual strategic marketing communications/advertising plan
• Create atmosphere that demands a business-building approach to Client’s business. Utilize Agency resources to develop plans to grow business
• Attend monthly marketing/advertising meetings. Ensure a written service report covering each meeting is distributed to appropriate Agency and Client personnel
• Present national creative, media plans, promotions, strategies, music, etc. at meetings
• Prepare materials for and participate in meetings, including National creative, media, and promotional plans
• Establish regular competitive reporting for Client review (sales, share SOV). Participate in reporting meetings with Clients

Creative Involvement:

• Conduct annual strategic review/input sessions (with quarterly follow-up) with Client Marketing management to discuss marketing communications plans, review objectives and strategies, and determine advertising needs
• Ensure that account supervisors, account executives, assistant account executives and account coordinators provide all appropriate information and direction for development of accurate strategic briefs.

Media:

• Work with media planning in development of annual media plan, based on reach and frequency goals. Review the plans with Client, in coordination with media planning. Review changes in plans and submit media action request for necessary changes to plan
• Oversee the forecasting and maintenance of fiscal year advertising budgets
• Provide accurate direction to planning and buying groups regarding changes in plans per Client direction, as well as approval of Agency proposals/recommendations
• Request recommendations on media/promotional/sponsorship packages presented by local media stations/groups and follow-up presenting to Client
• Review media coverage, spill reports, BDI/CDI, Allison Fisher, SWOT Analysis, and demographic/psychographic trend information for markets
• Be familiar with the television and radio rankers for each market
• Submit request from clients regarding media coverage and spill reports
• Meet with Client to discuss market historical plans, current needs, local business situation, model focus, current media situation and trends, upcoming market events, and merchandising wants
• Discuss value-added merchandising needs with media buyers
• Provide new digital media opportunities to enhance the Clients awareness and drive sales

Requirements

• Bachelors Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• 5+ years experience as an Account Director or Account Supervisor in a full-service agency
• Possess a thorough understanding of the overall media environment in addition to the Client(s) industry and business
• A strong account management background, including past experience managing client accounts and supervising account teams
• Proven leadership abilities and managerial experience as a disciplined team leader. Strong coaching and mentoring skills
• Great relationship building qualities
• Experience identifying superior business building opportunities
• Proven ability to manage multiple tasks while working independently
• Strong attention to detail
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Excellent communication skills, both written and verbal, with people at all levels of an organization

Overall Objective

Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. They are instrumental in the development and implementation of new initiatives and assist in the 360 creation of marketing and advertising plans.

Account Executives are in direct contact with the Client and should maintain the relationship on a daily basis. It is the objective of the Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.  Account Executives oversee the day to day work of Jr. Account Executives and Account Coordinators.

General Responsibilities

• The Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
•  Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
•  Keeping the Sr. Account Executive and Account Supervisor updated on both internal and external initiatives on a regular basis
• Lead, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies and plans, including gathering and analyzing client, industry and competitor information.
• Train and provide accurate direction to Account Coordinators & Jr. Account Executives.
• Lead project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverable
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Quality Assurance of Client assets for job processing (ad unit specs, copy, images, files, scripts, storyboards, spots, approvals, versioning and legal compliance).
• Proofs all Client facing documents published by the Agency
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment

Project Management

• Collaborates with multiple Agency teams (Creative, Media, Traffic, Studio, Social, Digital) to identify deliverables, assess scope, build timelines, define processes and assign stakeholders
• Manage internal and external status documents to track project process   
• Troubleshoots tight deadlines and holds others accountable for deliverable
• Communicates progress and challenges in a timely and succinct way
• Open creative jobs inclusive of briefs, mandatory inclusions, budgets, brand tone, campaign objectives and timelines/go live dates. Activate change logs and revisions in a timely and accurate manner
• Assists in planning broadcast and social content shoots with producers, creative and studio team
• Monitors production timetables and ensures each milestone is met and addressed, keeping Clients and internal teams apprised of process and timeline ramifications.
• Ensures all creative has passed through proper approval and legal channels prior to implementation
• Creates and maintains project budgets and billing documents

Integrated Campaign Development

• Conduct and compile industry and competitive research
• Works with Media Planning and the Account Team in development of monthly, quarterly and annual integrated media plans
• Monitors flight and launch dates for all channels in all markets (Broadcast, Digital, Social, OOH, Print and emerging channels.
• Manages estimates and billing with Account Coordinator to ensure accuracy and timely invoicing
• Provides nightly updates informing Account Supervisor of top level status of Client deliverables and key initiative
• Assists with market analysis including, but not limited to: daily sales numbers, weekly competitive analysis, industry trends and integrated campaign performance     
• Participates in brainstorming sessions with Strategy & Creative teams

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
•  2-3+ years experience as an Account Executive or related role in an advertising or marketing agency
• Exposure to Agency & Account Services highly preferred.
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues and manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• A “DO IT NOW” mentality

You were born to be in advertising! You love a challenge. You have a passion for delivering what clients want. You know how to solve a multitude of problems, but you don’t have multiple personalities. You are, as your mom tells her friends, "well rounded".

You've asked yourself, "Why did I get that ad?".  You're curious about how an advertisement found you, 2 seconds after you spoke to a friend about something similar.  You're a master of all things Tik Tok, Instagram Snapchat, Facebook, and have a knack for how digital and social platforms should advertise. You love working with people, laughing, and having fun! If this is you, come be our next Assistant Digital Media Planner.

Responsibilities

• Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
• Work with media vendors and negotiate rates
• Maintain status reports on all interactive media initiatives
• Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
• Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
• Completes the proposal, purchase and implementation of the developed plan i.e. RFPs, creating insertion orders, follow up on signatures
• Review vendor media kits, provide POVs and maintain vendor database
• Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
• Assist with competitive reporting projects and site/network rankers for campaigns
• Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
• Reads and selects articles to include in our research archive and send to team weekly
• Works with traffic to ensure proper tagging of campaign as it will reflect reporting
• Maintain campaign timelines relating to media deliverables
• Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives
• Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

 Requirements:

• Bachelor’s degree in related field or equivalent work experience
• Internship in a full service agency in the area of interactive marketing preferred
• Effective writing skills
• Basic knowledge of interactive media concepts and methodologies
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Presentation skills and experience are highly desirable
• Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
• Third-party ad serving, tracking and reporting expertise (e.g. Double-click)
• Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
• Employed at or intern role at full service agency is highly desirable

#LI-DNI

The Associate Media Director (AMD) is responsible for all media activities on a group of accounts; develops the media plan; selects media to achieve a given sales objective within a predetermined budget; supervises others, and has professional client contact. The AMD manages the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

• Learns all phases of the clients’ marketing objectives
• Manages the development, implementation and optimization of integrated media plans, strategies and tactics
• Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members
• Manage clients’ expectations with leaders, clearly communicating media strategies to clients
• Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials
• Prepares media authorizations per approved plans/project requests
• Prepares budget recaps for clients
• Trains and supervises supervisors, planners and assistants in all media channels
• Monitors active buys during the negotiations process and checks final buys for adherence to guidelines
• Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients
• Participates in new business project assignments
• Assists accounting department in reconciling variances and assuring proper payments
• Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients
• Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses
• Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives; maintains a high professional profile
• Develop POVs as needed in response to client needs or requests
• Ensures relationships with account teams are harmonious and productive
• Regularly meets with stakeholders to ensure alignment
• Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

• Bachelor’s degree in related field or equivalent experience
• 5+ years media planning experience
• Prior experience in a supervisory role
• Experienced across most major media channels; sufficient knowledge in both traditional and digital channels
• Excellent presentation and writing skills
• Proven ability to develop high quality media strategies that drove results
• Experience negotiating short and long-term contracts with vendors
• MS Office: Internet Explorer, Excel, Word and PowerPoint
• Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, etc.)
• Experience working in a results-focused, fast-paced environment.

The Creative Project Coordinator is selected and placed into the position by the VP of Creative Operations. This position works under general supervision with the Creative PM and Director by providing limited hands-on guidance and leadership. Incumbent makes decisions within scope of current policies/procedures.  Develops solutions to moderately complex problems.  Manager approval is necessary when deviating from standard and routine practices or procedures.

Administrative

• Monitor incoming work as it arrives at the Creative PM department
• Maintain Workfront protocol for project processing
• Facilitate and oversee projects within the respective departments
• Communicate with the Creative, Account Services, Studio, Development, and all other departments
• Create estimates and Purchase Orders as required

Production:

• Identify available resources and assign individual responsibilities to creative and production staff
• Update scheduled tasks throughout the day as tasks are completed / added / revised
• Review completed creative tasks against job requirements to ensure accuracy & client requests are maintained (QC)
• Purchase stock photography according to established procedure

Creative Project Management Overview

• Plan, organize and control the day-to-day operational processes regarding job requirements, DEV needs, client needs & media needs
• Zealously ensure that deadlines are met and that all related personnel are held accountable
• Coordinate with the External Traffic Team, Ad Ops regarding media schedules & required assets (due date(s), file formats, etc.)
• Strive to understand the scope of the project to ensure all information is provided and is accurate before assigning it to a Creative
• Attend in inter-departmental meetings (with manager) to gauge production workload and stay consistently informed of all active and forecasted work
• Establish & track chronology of dates/times for each step of a project’s workflow
• Identify potential issues and proactively work with team members to address.

Team Responsibilities

• Prioritize and assign creative to work on projects upon arrival
• Manage and maintain the WF inbox
• Distribute Job Opening & Change Log forms to assigned Creative(s)
• Communicate with Account Services regarding job status / job content / overall campaign objectives
• Help schedule and prepare materials for meetings
• Gain all necessary approvals to move projects forward
• Keep the flow of information open, honest, and transparent
• Report issues between account services, creative services, and/or production staff to supervisor and/or senior department managers.
• Enforce strict adherence to standardized procedures, such as the consistent application of naming conventions, file/folder organization, versioning control, job slugs, etc.
• Work closely with various vendors to meet agency needs
• Create creative assignment “hot list” / job report for daily status meetings
• Understand how to pull all reports in Workfront

The Director, Brand Strategy plays a vital role in developing business solutions and marketing campaigns for a range of products and services. This position’s role is to combine the attitudes and interests of consumers, clients and creatives to help produce effective creative solutions and executions. Acting as strategic authority within an agency, the Director, Brand Strategy uses expertise, experience and judgment, research and analytics to formulate critical insights. These include identification of ideal audiences, optimum methods of communication, compelling messaging and the like. They combine market data, qualitative and quantitative research (both primary and secondary) and product knowledge within a core proposition to enable creative and other teams to produce marketing ideas that address defined business problems. With increasing public awareness of marketing strategies, a key challenge is to develop innovative ways to reach consumers. The Director, Brand Strategy works closely with the Research Director to ensure all research conducted on behalf of clients is effectively designed and executed.

Responsibilities:

• Understand Company, Competitive, Cultural, Consumer, and Category insights
• Secondary and Syndicated research mining and analysis
• Analyzing competitive research (secondary, qualitative and quantitative), analytics and trend analysis
• Collaboration with Strategy & Analytics teams to develop business, marketing and communication strategies that are fueled by customer insight.
• Brand positioning development and creative insight resulting in communications that resonate with target audiences
• Monitoring and interpretation of cultural and social trends relative to the clients’ businesses
• Meeting the client or prospect to learn the background to the brand and advising on possible approaches or adaptation of approach to the target market
• Providing the creative team with a clearly defined brief that contains concise information on the product, audience and strategy enabling them to develop creative ideas that may be applied to a variety of media channels that will promote the idea most effectively
• Analyzing and interpreting customer response and sales data in order to evaluate the effectiveness of messaging and campaigns

Qualifications:

• Education and experience equivalent to a Bachelor's degree in English, marketing, anthropology, sociology, psychology or other social science; supplemented with strategic planning, research and study design experience.
• 5-7+ years of relevant experience
• Must have Advertising and/or Marketing Agency experience
• Advertising, Media, Creative Marketing Industry experience is highly preferred 
• Team leadership skills
• Understanding of traditional, as well as modern primary research methods
• Ability to translate research and analytics to insights
• Exceptional communication skills
• Must be able to travel both domestic and internationally as necessary
• Overall, the successful candidate will be curious and creative in their approach to problem solving

Overall Objective

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities             

• The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis
• Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies, including gathering and analyzing information.
• Train and provide accurate direction to Account Coordinators
• Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Writes and proofs all Client facing documents published by the Agency
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Advertising Agency experience is required
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

Overall Objective

Junior Account Executives are responsible for the day-to-day administration of marketing and advertising initiatives for assigned Clients. Junior Account Executives are instrumental in the development and implementation of new initiatives.

It is the objective of the Junior Account Executive to secure Client’s confidence as an advertising professional who can support marketing and advertising strategies and initiatives.

Responsibilities             

• The Junior Account Executive assists with multiple projects at one time, ranging from smaller tactical assignments to supporting complex, integrated campaigns ensuring that these projects meet or exceed internal team and Client expectations.
• Junior Account Executives are in direct contact with the Client and are responsible for representing the Agency’s core values while fostering a strong relationship with both Clients and internal teams on a daily basis.
• Coordinates, activates and communicates relevant project information to the team to ensure that the outcome addresses the Client’s business requirements in a way that demonstrates creativity and business logic, in addition to being on time and on budget.
• Keeping the Account Supervisor and Account Executives updated on both internal and external initiatives on a regular basis
• Plan, organize, activate and control day-to-day Agency processes, bringing a perspective to the development of strategies and the execution of creative and media plans
• Responsible for the ongoing tactical execution of print, broadcast, digital, social and in-store ever-green & promotional campaigns, inclusive of communication with the Client
• Assists in the development of marketing and advertising strategies, including gathering and analyzing information.
• Train and provide accurate direction to Account Coordinators
• Leads project executions, managing timelines, processing job orders, working collaboratively across Agency departments to meet Client deliverables
• Quality Assurance of Client assets for job processing: ad unit specs, copy, images, files, legal specifications
• Writes and proofs all Client facing documents published by the Agency
• Updates and manages internal and Client facing status reports. Communicates progress and challenges in a timely and succinct way
• Attends relevant internal and Client meetings where appropriate and proactively contributes to conference reports by compiling notes indicating key points and clear next steps including stakeholders
• Proofs ad materials, scripts & spots to ensure accuracy, approvals, versioning and legal compliance.
• Possess/portrays a strong positive, professional attitude at all times and work effectively in a team environment
• Miscellaneous projects, as assigned

Requirements

• Bachelor's Degree in Marketing, Advertising, Communications or relevant, equivalent experience.
• Advertising Agency experience is required
• Desire to develop a strong working knowledge of advertising and marketing at a world class Agency spanning Broadcast, Digital, Social, OOH, Print and emerging channels.
• Keen attention to detail and strong communication skills. Ability to communicate with people at all levels of the organization.
• Ability to develop detailed plans and assist in running team meetings, identify and resolve issues manage risk
• Working knowledge and excitement of emerging trends and the delivery of 360 marketing solutions within both digital and traditional channels
• Excellent organizational and time management skills
• Positive outlook and good interpersonal skills
• Thorough understanding of the Client’s industry and business. Ability to build relationships and gain trust.
• A strong sense of urgency and commitment to get the job done quickly and with high quality
• Must be computer literate with proficiency in MS Word, MS Excel, MS PowerPoint, MS Outlook with the ability to learn new software & operating systems

Overall Objective

The Jr. Media Planner works with the media planning team, digital media group, and account service staff in the agency, to create and recommend digital media ideas.

Responsibilities

·         Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives

·         Work with media vendors and negotiate rates

·         Maintain status reports on all interactive media initiatives

·         Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys

·         Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes

·         Completes the proposal, purchase and implementation of the developed plan i.e., RFPs, creating insertion orders, follow up on signatures

·         Review vendor media kits, provide POVs and maintain vendor database

·         Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns

·         Assist with competitive reporting projects and site/network rankers for campaigns

·         Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations

·         Reads and selects articles to include in our research archive and send to team weekly

·         Works with traffic to ensure proper tagging of campaign as it will reflect reporting

·         Maintain campaign timelines relating to media deliverables

·         Supports the Digital media team to ensure that mobile, SEO, SEM, Social, and other local elements are part of the overall plan and reaching the originally defined media objectives

·         Processes invoices, maintains finance chart on invoices and campaign finances to ensure that media vendors are paid properly and on time (including partner companies)

Requirements

·         Bachelor’s degree in related field or equivalent work experience

·         Effective writing skills

·         Basic knowledge of interactive media concepts and methodologies

·         MS Office: Internet Explorer, Excel, Word and PowerPoint

·         Presentation skills and experience are highly desirable

·         Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons

·         Third-party ad serving, tracking and reporting expertise (e.g., Double-click)

·         Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable

·         Employed at or intern role at full-service agency is highly desirable

Overall Objective

The Manager, Paid Social is responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial responsibility, and assisting the Media and Client Service teams in managing client relationships.

Responsibilities:

Campaign Development/Execution:

• Own the strategy and optimization recommendations on their respective accounts.
• Extract and deliver data driven insights, both qualitative and quantitative, for client reports throughout the life of the campaign; identify optimization opportunities to implement both in real-time and long term.
• Ensure all campaign builds are QA’d prior to launching including being a QA’er for other team members.
• Ensure important documents like pacing sheets, strategy decks/recommendations, and status sheets are up to date and correct.
• Thorough hands-on experience and knowledge of social media platforms’ Business Managers and Ad Accounts – Meta, X, Pinterest, TikTok, Snap, LinkedIn – with knowledge of campaign objectives, ad formats, and activation and optimization features including rules management.
• Knowledge and experience in creating audience recommendations and optimizations (1^st Party, 3^rd Party, custom audiences, LAL, Interests and Behaviors, etc.)
• Experience managing large budgets and using tracking documents/tools like pacing sheets.
• Monitoring new search or social trends and products and evaluating application to client.

Leadership:

• Drive paid social strategy and associated tactics to meet client’s goals, working closely with account lead(s).
• Attend internal and client meetings, and clearly communicate complex topics and updates in a concise manner to both internal team members, and to client teams.
• Effectively manage and develop junior team members (mentoring, training, etc.)
• Prioritize and manage quarterly priorities and ad-hoc requests to ensure they are executed on time and to client expectations by entire client team
• Ability to problem solve, such as finding solutions for issues not yet attempted
• Own the relationship with agency partners – Facebook, Snapchat, Pinterest, LinkedIn, YouTube, Tik-Tok, and others for their respective clients.
• Proactively share learnings and best practices across the organization
• Establish oneself as an expert within their functional department and client team
• Identify ways to improve team efficiency and effectiveness, such as new processes
• Bring new proactive ideas to help meet client goals and grow business

Communication:

• Ability to consult/educate/negotiate with clients and agency partners
• Effectively communicate paid media insights, reporting, trends, and new initiatives to client/agency partners and vendors (as Social has ownership of the vendor relationships)
• Help educate client team on latest trends, best practices, technologies, etc.

 Requirements

• Bachelor’s degree in Advertising, Marketing, Business or related field.
• 5+ years’ experience in Paid Social Media Marketing, including hands-on platform campaign management experience.
• Experience in negotiating and constructing Social Media plans, with understanding of planning, buying and activation.
• Experience buying ads social media platforms (Facebook, Twitter, Tik Tok, Instagram, Snapchat, Pinterest, etc.).
• Experience working with paid social ad-buying platforms, third party ad-servers, and CRM data platforms is preferred.
• Understanding of advanced analytics and performance media.
• Be passionately in tune with latest social media developments, online behaviors, and trends.
• Experience with social media management & social listening tools.
• Proficiency in MS Word, Excel, PowerPoint.
• Exceptional verbal and written communication, multi-tasking, networking, time management, and interpersonal skills.
• A sense of urgency and strong attention to detail.

Overall Objective

The Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to participate in the day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Qualifications

• Bachelors degree in business, marketing, advertising or related field
• 2+ years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus

Overall Objective

The Media Planning Director manages the efforts of his/her assigned teams in the timely development and submission of annual Media Plans, Point-of-Views (POVs) and related media analyses as may be directed or required.

Responsibilities

·         Learns all phases of the clients’ marketing objectives.

·         Manages the development, implementation and optimization of integrated media plans, strategies and tactics.

·         Oversees preparation and presents media plans, as needed, including objectives, strategy, rationale, and all backup materials. Make presentations directly to client senior executives and associated client team members.

·         Manage clients’ expectations with leaders, clearly communicating media strategies to clients

·         Supervises the execution of media plans, including preparation of media budgets, schedules of insertions, contracts, and supporting materials.

·         Prepares media authorizations per approved plans/project requests.

·         Prepares budget recaps for clients.

·         Trains and supervises supervisors, planners and assistants in all media channels

·         Monitors active buys during the negotiations process and checks final buys for adherence to guidelines.

·         Monitors live campaigns, ensuring ongoing optimizations are made by team – and delivering periodic campaign performance reporting internally and to clients

·         Participates in new business project assignments.

·         Assists accounting department in reconciling variances and assuring proper payments.

·         Proactively builds relationships with internal and external partners that aid in driving innovative media solutions for assigned clients

·         Works with the senior Buying team management to define and develop optimal media buys, monitoring, post-promotional reporting and other post-buy analyses

·         Attends presentations by media vendors for the purpose of evaluating new information/services and to maintain good rapport with sales representatives;  maintains a high professional profile.

·         Develop POVs as needed in response to client needs or requests

·         Ensures relationships with account teams are harmonious and productive

·         Regularly meets with stakeholders to ensure alignment

·         Regularly meets with direct reports to provide feedback and coach/develop team

Requirements

·         Bachelor’s degree in related field or equivalent experience

·         8-10+ years media planning experience preferrably in a full-service Advertising/Marketing Agency

·         Prior experience in a supervisory and/or Director role is required

·         Experienced across most major media channels; sufficient knowledge in both traditional and digital channels

·         Excellent presentation and writing skills

·         Proven ability to develop high quality media strategies that drove results

·         Experience negotiating short and long-term contracts with vendors

·         MS Office: Internet Explorer, Excel, Word and PowerPoint

·         Experience with most major media planning technology (e.g., Telmar or IMS Reach/Frequency, Kantar or Nielsen Competitive, Nielsen and/or Comscore ratings, Comscore digital, MRI-Simmons, Scarborough, Mediatools, Strata etc.)

·         Experience working in a results-focused, fast-paced environment.

Overall Objective

The Media Planning Supervisor will work with the media planning team, creative team, strategic planning team, digital media group, and account service staff in the agency to create and recommend digital and traditional media strategies for each campaign. The Media Planning Supervisor will also work with media vendors and negotiate rates.

Responsibilities

• Perform online and traditional media planning for clients and prepare plans and presentations
• Pre campaign research and audience measurement reports
• Create and send out RFP’s to Publishers
• Organize and negotiate proposed elements from publishers
• Gather and prepare all insertion orders for client campaigns
• Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
• Implement, maintain and perform optimization efforts for online media campaigns  CPM, CPC, CPA, Keyword Listings, etc.
• Participate in weekly media meetings with clients and providing insight into weekly online media results
• Maintain and grow relationships with interactive media advertising representatives
• Work with the Digital Traffic Team and other members of the digital team.
• Maintaining, monitoring and assisting in ad serving and tagging campaigns with service providers including: (1) Organizing creative specifications for media placements. (2) Ensuring all advertising is sent to the correct publisher. (3)  Monitoring creative units to make sure they are running correctly. (4) Troubleshoot ad delivery and ad performance
• Work with traditional media planners and digital strategist in understanding the strategic paths and implementing digital plans based on a collective approach.
• Manage the scheduling, posting, tracking advertising and compiling weekly performance reports, as necessary
• Review and process digital media invoices
• Maintain knowledge of DoubleClick DART and Eye Wonder/Facilitate
• Maintain knowledge of current online media trends and provides training to internal employees when necessary

Qualifications

• Bachelor's degree in Advertising, Marketing, Communications, or equivalent, relevant experience.
• Excellent presentation, negotiation, and communication skills
• Minimum of 3-5 years of media planning and buying experience in an interactive full-service agency required
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Proficiency in Microsoft Excel, Word and PowerPoint
• Experience with 3rd Party Adserver technology (Doubleclick DART, Atlas DMT EyeWonder and/or Facilitate) is a preferred
• Working knowledge of online research tools such as comScore, Nielsen, @Plan, TNS Evaliant, AdRelevance and other media software tools is preferred
• Experience analyzing complex data, market research, and formulating actionable plans
• Effective time management and organizational skills, as well as strong attention to detail

The performance media group (ZTD) is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the media and account services teams in managing client relationships. This Manager role is expected to employ and continually define the state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving.  They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.

Responsibilities:

Performance Management

• Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges
• Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations
• Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing Zimmerman to increase share of budgets
• Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization
• Able to make compelling arguments based on data and results for more client data access
• Hands-on execution and management of day-to-day performance of client campaigns
• Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth
• Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities
• Execute OMNI and 3^rd party planning, activation & measurement tools as client needs dictate

Programmatic Planning & Execution

• Programmatic team at Zimmerman work very closely on a daily basis, and are seated together in regional account teams and are both client-facing roles
• Assist Solutions teams with client strategy development, annual account plans, and marketing solutions for clients
• Work closely with agency account teams and brand clients to develop best-in-class solutions
• Increase Zimmerman revenue and market share through new client development and upsell of existing clients
• Translates client goals and KPI’s to platform activation strategies/tactics
• Drive planning & discovery in console
• Develop and implement all media mix logistics, definitions, processes at client-level
• Communicate day-to-day format, screen, platform performance to clients and agencies as needed

Requirements: 

• 3-5 years of experience managing client campaigns with proven track record of client success with recent managerial experience in performance or direct-response online advertising
• Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
• Experience managing online Display, Paid Search, Social, and Mobile campaigns
• Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms
• Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus
• Proactive, self-starter, capable of setting goals and reporting progress 
• Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure
• Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions
• Ability to multi-task, prioritize, and balance time across several clients, multiple partner relationships, and internal initiatives on a daily basis.
• Data analysis in Excel, including Pivot Tables & basic statistics. 
• Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers (DoubleClick a plus), Attribution, and Ad Verification

Overall Objective

The Sr. Media Planner plans, negotiates and executes digital media campaigns for assigned client accounts. This position will have responsibility to manage day-to-day planning and analysis while maintaining strong relationships with media vendors, clients and partner agencies. The responsibilities are many, various, and not limited to those written in this document. These responsibilities must be directed continuously toward maintaining exceptional service to the client and providing timely deliverables, i.e., Media Plans, Point-of-Views (POVs), and related media analyses.

Responsibilities

• Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team
• Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming
• Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts
• As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants
• Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development
• As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly
• Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)
• For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Qualifications

• Bachelors degree in business, marketing, advertising or related field
• 2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred
• Demonstrated presentation and writing skills
• Experience negotiating with and managing digital vendors
• Experience evaluating and recommending strategy and placements for digital campaigns
• Proficiency with MS Office: Outlook, Excel, Word and PowerPoint
• Experience in retail, restaurant and/or franchisee operations is highly desirable
• Full service agency experience preferred, but not required
• Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus

We are seeking a talented and results-driven Sr. Paid Search Analyst to join our marketing team and play a pivotal role in optimizing our online advertising efforts. As a Sr. Paid Search Analyst, you will be responsible for managing and implementing paid search campaigns to drive qualified traffic, conversions, and revenue. The Sr. Paid Search Analyst is accountable for working with the team to ensure performance is being appropriately measured and hitting KPIs.

Responsibilities:

• Develop and execute paid search strategies across various platforms such as Google Ads, Bing Ads, and other relevant search engines.
• Conduct thorough keyword research and analysis to identify high-performing and relevant keywords for targeting.
• Create and optimize paid search campaigns, ad groups, and ad copies to ensure maximum reach and efficiency.
• Monitor and analyze campaign performance, making data-driven adjustments to improve click-through rates (CTR), conversion rates, and return on investment (ROI).
• Collaborate with the marketing team to set and manage paid search budgets, ensuring optimal allocation for maximum impact.
• Regularly track and report on campaign expenditures and performance against budget targets.
• A/B test ad variations to identify the most effective messaging and creative elements.
• Conduct A/B tests on landing pages to identify and implement best practices.
• Stay abreast of industry trends and competitor activities, utilizing insights to refine and enhance paid search strategies.
• Generate regular performance reports, providing key insights, KPIs, and recommendations to the marketing team and management.
• Identify opportunities for improvement and implement actionable strategies based on data-driven analysis.

Requirements:

•      Proven PPC experience. (4+ years of experience)
•      Proven experience in managing and optimizing paid search campaigns (e.g., Google Ads, Bing Ads).
•      Strong analytical skills and proficiency in data-driven decision-making.
•      Familiarity with web analytics tools (e.g., Google Analytics) to measure campaign performance.
•      Excellent communication and collaboration skills to work effectively with cross-functional teams.
•      Ability to multitask and manage multiple projects with strict deadlines.
•      Detail-oriented with a focus on delivering high-quality work.
•      Google Ads and/or Bing Ads certification is a plus.