With Congress passing the economic stimulus bill today, businesses and individuals can collectively exhale. What comes next will be reliant on businesses ability to leverage the infusion. Zimmerman fielded a quantitative study revealing that consumers top intended application will be to put the money into savings (47%), followed by paying bills and buying essentials, which risks dampening its impact. Below is a link to how businesses can respond to the stimulus and better meet consumer needs and push demand.
Click here to download the report.