WHAT YOU NEED TO KNOW ABOUT KEY CONSUMER BEHAVIORAL SHIFTS IN 2023
BY: ZiMMERMAN ADVERTISING
January 3, 2023

The pace of change in consumer motivations has accelerated over the past few years — so understanding how cultural shifts impact behavior is more critical than ever. This five-minute read spotlights the six macro trends that will be prevalent as we start the year — and how our clients have leveraged these to accelerate their business.

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