HELLO FUTURE. GOODBYE KOOL-AID.

Photo of Cliff Courtney
Date: 2016-05-26 14:41:09 // Categories: Advertising, Insights, Retail, Trends,
By: Cliff Courtney
Date: 2016-05-26 14:41:09 // Categories: Advertising, Insights, Retail, Trends,

We often drown in our own rhetoric. We’ve honed our raps. Refined our takes. And espouse well-curated positions on the world. But giving up everything you believe is sometimes the only way to grow. And so, hosting Zimmerman’s #Retail2020 event at Google last week was the ultimate exercise in shedding one’s skin and coming up for air with fresh eyes, imbued with a partially altered belief system.

#Retail2020 brought together retail’s leading CEOs and CMOs, a handful of journalists and futurists, and Google’s Retail Team to explore the answer to one question… what’s next in retail that we can build on today? Moderating the event’s trend panel, I served as a spectator and participant, riding a wave of insight that carried us all forward during the event.

In a week or two, look for our report on what we unearthed. What came out of the debate between a reporter and analyst on Costco. What the YouTube content creator said that changed the math on content delivery. The truth about retail friction. The value of a flagship store. The both overwhelming and underwhelming story of a hot NYC retailer. The list goes on.

Being a day ahead of the competition in retail is a win. Being a month ahead means survival. Four years ahead? Let’s just say that for those of us at #Retail2020 last week, we’ll place our bets on our future. It’s an entirely new Kool-Aid.

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