At Zimmerman, the future is now. When it comes to AI, we’re moving at the speed of retail. Applying our own agency-built applications, currently being put to work for our clients in groundbreaking ways. See how we’re maximizing the value of data and minimizing the time between analysis and insight today. Then let us put …

Zimmerman Pioneers New Age of Precision Commerce Marketing

As data, technology and AI usage grows exponentially, Zimmerman Advertising has been at the forefront of developing and applying data-driven, tech-enabled marketing performance solutions that empower companies to build their brands and grow their businesses. Over the last 12 years, Zimmerman has been harnessing …

The engagement rates for TikTok creator content far surpasses the rates on other platforms. So, it comes as no surprise that Insider Intelligence reports half of U.S. marketers are using TikTok for influencer marketing in 2023. TikTok has become an increasingly important part of Zimmerman’s plans for our clients during the holiday season. To help …

Before websites and social media, TV and radio, billboards and the Pony Express – there was word of mouth. Before mass media allowed businesses to advertise broadly, all sales were local, and the only way to get the word out about products and services was to knock on doors or impress your neighbors. Though technology …

The pace of change in consumer motivations has accelerated over the past few years — so understanding how cultural shifts impact behavior is more critical than ever. This five-minute read spotlights the six macro trends that will be prevalent as we start the year — and how our clients have leveraged these to accelerate their …