Strategy
Where, how, when, and most importantly – why people buy. These market research insights come straight from the minds of our strategic planners. Artfully extricated by our research engine, The Red Light Project, this priceless knowledge fuels every Brandtailing® platform, guides focus group methodologies, client planning meetings, and the fortunes of many of America's best known companies – like yours can be.
Analytics
The one with the most data wins because great data means great outcomes. Our Data Analytics Teams dive deep into industry trends, business data, consumer data, and marketing data. When they surface, they bring insights that is then combined and optimized with client data, sales, traffic, audience segmentation, and media performance. The end result is turning the data into a weapon driving measurable results for our clients.
Creative
Messages that motivate. Images that resonate. Design that engages. Fresh creative wraps up all the research, data, and insights in a package that persuades. Could be a stamp-sized banner or an oversized billboard. Might be a :15 spot on streaming radio or a heartfelt thank-you message on a receipt – when ideas strike chords, needles get moved.
Media
Our media experts utilize an array of best-in-class tools to deliver the perfect balance of reach and frequency for our clients. We use our Live Media Trading suite to find cost-saving opportunities and we execute digital trade area buys with our proprietary Hyperlocal mapping platform; which incorporates market data with machine learning for real-time programmatic buying.