URBAN AIR.
REINTRODUCTION OF THE NEW URBIE.
In a world where technology has taken over, an environment for kids to actually play in is crucial. Urban Air's goal is to up the level of fun while uplifting every kid that walks in for an adventure.
By giving them a safe space to unleash their potential, they'll walk out stronger than when they walked in; and more importantly, they'll have FUN doing it. 'Let 'em fly', our mantra, is the direct representation of encouragement, challenge, and joy.
INTRODUCING URBIE
With a heavy focus on movement, this design was created to signify the natural flow that occurs in the park, which we feel is very ownable. Once you’re inside the park, most of the time is spent in air. We wanted to pay homage to the gliding, soaring, rumbling and roaring felt when you step on to one of our attractions.
LOGO REDESIGN
With a heavy focus on movement, this design was created to signify the natural flow that occurs in the park, which we feel is very ownable. Once you’re inside the park, most of the time is spent in air. We wanted to pay homage to the gliding, soaring, rumbling and roaring felt when you step on to one of our attractions.
