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OUR MISSION
Relentlessly pursue the client's goal,
but never rest in the glory.
LATEST NEWS / Z Associate of the Month
Rachelle Murciano

This month, we are celebrating Rachelle Murciano for zAssociate of the Month! She joined our team a year ago as a Junior Account Executive. Since then, Rachelle has pushed herself outside of her comfort zone and taken on additional responsibilities, earning her the respect of her peers and the title of zAssociate of the Month!

Outside the Z, you may have a hard time keeping up with her as she is constantly in pursuit of adventure and travel. Oh, and since November marks her 1-year work anniversary be sure to send her even more kudos.

Congratulations, Rachelle!

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LATEST NEWS / JetBlue
JetBlue flies like a local

JetBlue is growing its footprint in Florida. So, they tapped into Zimmerman for a much needed local perspective. We created messaging we knew would resonate with South Floridians.

Using our hometown airport code, FLL, we created one-word headlines that evoked the emotional benefits of traveling on JetBlue. Along with a subhead that communicated the transactional benefit, we served up a healthy dose of brandtailing.

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THE TEAM
Jordan Zimmerman
Chairman of the Board
Jason Brewster
VP, Marketing Analytics
David Crawford
Co-Chief Creative Officer
Phil Bannister
EVP, Managing Director
Nicole Brandell
Chief Strategy Officer
Ronnie Haligman
President
Oscar Chequer
Chief Financial Officer
Adam Herman
Chief Innovation Officer
Stephanie Loy
VP, Group Account Director
Jennafer Higgs
SVP, Ad Operations & Business Solutions
Olga Torres
Associate Director, HR and DE&I
Felisa Becker
Office Manager
Michelle Lerner
VP, Group Account Director
Monai Vano
SVP, Group Account Director
David Kissell
Chief Operating Officer
Jessica Ross
SVP, Group Account Director
Gigi Norton
SVP, Group Account Director
Dawn Smith
Accounting Manager
Mike Anderson
Chief People Officer
Erica Rueger
Account Director
Mike Devine
President - Client Services
Mark Latoria
EVP, AutoNation
Lisa Branigan
EVP, Director of Media Services
Lee Gonzalez
Co-Chief Creative Officer
Tamieka Pharr
Ad Operations Supervisor
Our Services
  • icon-services-strategy
    icon-services-strategySTRATEGY

    Where, how, when, and most importantly – why people buy. These market research insights come straight from the minds of our strategic planners. Artfully extricated by our research engine, The Red Light Project, this priceless knowledge fuels every Brandtailing® platform, and guides focus group methodologies, client planning meetings, and the fortunes of many of America’s best known companies.

  • icon-services-analytics
    icon-services-analyticsANALYTICS

    The one with the most data wins. Our Data Analytics Teams dive deep into industry trends, business data, consumer data, and marketing data. When they surface, they bring insights that are then combined and optimized with client data, sales, traffic, audience segmentation, and media performance. The end result is turning the data into a powerful tool, driving measurable results for our clients. Great data equals great outcomes.

  • icon-services-creative
    icon-services-creativeCREATIVE

    Messages that motivate. Images that resonate. Design that engages. Fresh creative wraps up all the research, data, and insights in a package that persuades. Could be a stamp-sized banner or an oversized billboard. Might be a :15 spot on streaming radio or a heartfelt thank-you message on a receipt – when ideas strike chords, needles get moved.

  • icon-services-media
    icon-services-mediaMEDIA

    Collaborating closely with our Strategy and Analytics teams, our Media experts utilize OMNI and Hyperlocal, Zimmerman’s proprietary best-in-class platforms, to leverage data for precise channel planning, addressable audience profiling and targeting analysis. Thus, we deliver the perfect balance of audience reach and frequency to maximize our clients’ investments.

  • icon-services-imersice-commerce
    icon-services-imersice-commerceIMMERSIVE COMMERCE

    Harnessing the latest digital technology and our real-time programmatic buying platform, we’re leading the growth of Immersive Commerce, reshaping the online world from a retailer focused ecosystem to one that is consumer centric. Precise targeting and simplified checkouts mean drop-offs are down, conversions are up and so are profits. Consumers are in charge now. If you’re only pushing consumers to your site and not selling where they are in the moment, then you’re missing major revenue opportunities.

  • icon-services-retail-tech
    icon-services-retail-techRETAIL TECHNOLOGIES

    Our full-service technology team powers innovation for the agency and our clients by designing and building enterprise-level software solutions and consumer focused digital experiences that drive efficiencies and sales at scale. This keeps us moving at the speed of retail.

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